Joey Thomas


Kembe X - Rap Game

I wrote, directed, and edited this video for Chicago rap artist Kembe X as part of my Endocolor collaboration with Walter Nini.

"For his latest single “Rap Game”, Chicago’s Kembe X and director Endocolor push the expected elements of a performance video with a bit more aesthetic intrigue, using Videodrome-style graphics and a stark black background to focus attention on the rapper in a manner that never becomes numbing as so many less-inspired comparables can. It’s a fitting treatment for Kembe’s critique of rap on the whole, a tweak on established formula that shows, as ever, you don’t need a Hype Williams circa 1998 budget to make a compelling video." 
-Pigeons and Planes

Also featured in Mass Appeal, Complex, UPROXX, The Smoking Club.